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BRANDING FOR A NEW COUNTRY February 17, 2011

Posted by wmmbb in Humankind/Planet Earth.
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Have you noticed how those with the South in their description are always the good guys?

There is the big demarcation: the Southern Hemisphere – although that depends where you stand in space. Other examples come to mind including South Korea and formerly South Vietnam (although I will not push that particular envelop or historical corpse). There are other examples which I will have to just choose to ignore – counter facts or something. Then consider more mundane examples such as in Aotearoa with the South Island and then again South Melbourne who had the good grace to move north to become the Sydney Swans.

Likewise these reflections are going somewhere. The BBC reports:

South Sudan has been chosen as the name of what will be the world’s newest country when it comes into existence on 9 July, ending months of speculation.

Other suggested names had included Nile Republic and Cush, a reference to a Biblical-era kingdom in the area.

Some 99% of southern Sudanese voted for independence from the north of Sudan in a referendum held in January.

The name decision was announced after a meeting of the top committee of the south’s ruling SPLM party.

The SPLM’s Secretary General Pagan Amum said the decision, made by the party’s politburo, will require approval by parliament.

But correspondents say that is a formality as the SPLM holds the vast majority of seats in the assembly.

And what will the new country look like, so we can get our heads around its geography:

The comment in the report is relevant:

The great divide across Sudan is visible even from space, as this Nasa satellite image shows. The northern states are a blanket of desert, broken only by the fertile Nile corridor. Southern Sudan is covered by green swathes of grassland, swamps and tropical forest.

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